Q. What's in the airbrush tanning
solution and what makes it different?
A. It's 8% DHA + 2% erythrulose plus it's the only solution
that has a sun protection of SPF 15. Also, no alcohol as with
others. Alcohol creates a huge cloud. The tint is a nice brown and
is as dark as the actual tan. Too many solutions are way too
dark. You end up with a disappointed client after the tint
washes off and the real tan revealed is lighter in color.
Q. Why is erythrulose added?
A. DHA is drying and is susceptible to streaking, itchiness,
going "orange", and fading away in patches. Both are sugars,
but the erythrulose counteracts the four problems mentioned.
It makes for a better solution.
Q. How much is the airbrush tanning
solution?
A. It's only $35 / quart and $115 / gallon because I'm the
"manufacturer" although Madame Renaud Naturals actually mixes
it up. Order through me, however.
Q. Is there anything else different
about your airbrush tanning solution?
A. It's probably a lot fresher and has a longer shelf life
than most other solutions. There are four shelf lives to
consider: 1) the inherent shelf life of the DHA powder. Some
last six months and some one year. The best lasts 1.5 to 2
years. That's what we have been buying. 2) how long it
was sitting on the shelf at the powder manufacturer (our
source has a very quick turnover) 3) how long it sits on the
shelf at the lab (my lab makes it one or two
weeks in advance) and 4) how long it sits on your shelf.
Q. What color choices
are there in the airbrush tanning solution?
A. You only need a tinted solution and a clear solution. The
tinted solution is primarily there for you to see where you
have sprayed. Sure, the client has the appearance of being
tanned instantly, but the real tan fully shows 8 hours later.
You don't need four different tints for different skin tones.
Q. Why use the
clear airbrush tanning solution?
A. For face tanning (one of the three services), it's quick
and can be sprayed on someone wearing white. It sets you up
for demonstrating the airbrush makeup over it. If you're doing
home parties, someone might object to your spraying the tinted
solution in their bathroom or spare room. You can see where
you've sprayed by the shine. I have a number of clients who
only use clear. Their clients don't care about the instantly
tanned look.
Q. How profitable
is airbrush tanning?
A. A gallon of solution is $115. You get about 70 top to toe
tans out of it. If you are charging $30 per tan your profit is
$2,000 per month. 70 per month is about 3 clients a day - a reasonable
first goal.
Q. You mentioned three airbrush tanning
services. What are they, and what should I charge?
A. Top to toe: $25 to $30 (no higher). Upper chest, upper
back, arms, neck and face (picture a woman with a towel around
her): $10 to $12. Neck and face: $5. Many people won't try
something that costs $25 to $30. If they do, and come back two
or three times, they may stop until bathing suit season hits.
The $10 to $12 service is perfect for most low cut /
sleeveless outfits. The $5 brings in traffic, takes 5 seconds,
and can be very profitable. Realize that there are two seasons
in a year - Bathing Suit Season and Non-Bathing Suit Season.
Q. I have a
salon/spa/tanning salon, how do I get this off the ground?
A. My "demo day" postcards brought 65 people into a salon with
just 300 mailed and handed out. I give you 200 free. I give
you 100 business cards promoting the airbrush tanning and
other services. Give them out everywhere with a nice tan on
your face. There's much more that I help you with.
Q. If the airbrush tanning is so
profitable, why should I do the airbrush makeup, airbrush
tattoos, transfer tattoos, or even sell products from
www.madamerenaud.com.
A. Airbrush tanning represents only 50% of your potential
income. Businesses that add the other services, make a lot
more money. The airbrush makeup is very easy to do and there's
a $10 service here that no one is doing. The same equipment
will do all the services.
Q. I don't have a salon; how can I be
successful?
A. 1/4 of my clients are home-based or mobile. You need to do
more than just the tanning, especially if you are doing home
parties. If you are spraying someone, they can be playing with
the Madame Renaud products. Your assistant can be doing
transfer tattoos. You'll be demonstrating the airbrush makeup.
It has to be fun! You can't have three people sitting there
doing nothing.
Q. What about going
mobile?
A. Home parties, dancers, Hooters waitresses, working from a
college dorm, a table at some high school game, to name a few
ideas. The big money at a college or high school is to do
airbrush tattoos of the school letters and the school mascot
on body, face, and hair. This is in addition to the airbrush
tanning and airbrush makeup.
Many people have been successful working a 70/30 split with a
spa/salon while working there two days a week. You get to work their
mailing list for the "demo days" postcards, and drop invites
to their neighboring businesses. The postcard will bring them
plenty of prospective clients for their side of the business. They will also get back
lost clients.
Q. What systems do
you offer?
A. Primarily two systems, each with the same bottom feed, high
quality dual action airbrush. I've covered this in detail
elsewhere on the site, but both are capable of 25 top to toe
clients a day. The Metal Mini will probably make you more
money, however, because people can envision it in their home
to do airbrush tanning and makeup. You can mark it up for
resale.
Q. Won't my selling airbrush tanning and
airbrush makeup systems take away from my doing it as a
service?
A. You're not going to sell it to someone who wants to see you
every week for the entire year. Keep in mind two clients. One
who is just visiting someone where you are, and the more common
client, one who says that they will just be seeing you during
Bathing Suit Season.
You are also going to be selling them additional quarts at $65 or $75,
whereas you are buying them for $95 per gallon (four quarts).
You can even keep them stocked in makeup.
Q. What do I tell
my clients before they come in to be airbrush tanned?
A. They should shave and shower that morning. The last step in
the shower should be a loofah or washcloth with baking soda to
get the soap film off. They probably have the baking soda in
the house. You can sell them a scrub from Madame Renaud
Naturals. They will come in wearing light-weight loose fitting
clothing, preferably dark in color (the tint does wash out.
Q. Naked?
A. Most clients (mostly women) are happy to be tanned wearing
their two-piece bathing suit or bra and panties. You'll figure
it out. You can leave the room and they can easily do a
fill-in (top, bottom, and rear end) with the airbrush. The
after-shower tan extender that you will sell them can also
fill in if used three times the next day or two.
Q. I'm undecided about the Metal Mini vs. the Iwata. What should I do?
A. You can try the Metal Mini compressor for two weeks and if you aren't happy with it, send it back
in the original box and I'll send you the Iwata for the $95 difference in price.
Q. How much to add
the airbrush tattoo kit?
A. $160 or $215. $160 includes four stencil sets each
containing 5 to 8 stencils, 10 bottles of alcohol base colors,
spray tack, and display cards. The $215 includes water base
colors (or the new silicon base colors) for face and hair, and color display cards. You will be
doing many hair and face tattoos at high school games and on
college campuses. Cutting stencils is not difficult.
Q. Why should I do
the airbrush makeup?
A. Because it complements the airbrush tanning. It's easy to
do. I can teach any guy to be good at it in an hour.
The $10 service is airbrush foundation, blush, and eye shadow
with the same blush color. The client does her own lipstick,
liner, and mascara.
You can do a wedding party in half the time even if you are
skilled enough to do everything. If your skills aren't up to
it, many brides would love to pay on $10 to $20 per member of
her wedding party for just the foundation, blush, and eye
shadow.
The makeup comes in water base and silicon base. Since the
silicon base doesn't dry as fast as the water base, it can be
used as a concealer first. It also fills in lines better. The
water base works great and comes with the system. $60 gets you
the silicon base makeup kit.
Q. I have many more questions...
A. Great. I'm tired of typing. Please
call me 7 days a week at 978-663-0922. You buy a system
from anyone on the Net. Some of them are good, too many are
bad. No one else will do what I can to help you make the most money. You
will have competitors, but you can drive them crazy if you do
the business right. Please read the
information on the "higher profits" and "$59 website" pages.
These tools have boosted profits for all types of
businesses.
ART
